Commercial and marketing support in Brazil — with a clearly defined scope
Understand what each service delivers, how the work is structured and which options best fit your objectives in Brazil. Every service includes clear deliverables, working limits and commercial conditions.
Market Entry & Commercial Growth
For companies deciding whether Brazil is worth a structured commitment, or already selling here and needing senior local commercial capacity without immediately expanding permanent headcount.
Included
- Commercial diagnosis of your current position in Brazil: who already sells your category, at what price level, through which channels.
- Channel mapping — distributors, importers, retailers and key accounts relevant to your product, with a reasoned shortlist rather than a scraped list.
- First approach and meeting support: contacting the shortlisted companies, presenting your proposition, and taking part in the meetings.
- Negotiation support: preparing arguments, anticipating objections, and being present in commercial discussions in Portuguese or English.
- Distributor and key-account development over a defined period, with agreed contact frequency.
- Written report at the end of each agreed cycle: what was done, what was learned, what to do next.
Not included
- Company formation, subsidiary registration, tax or accounting services in Brazil.
- Customs clearance, import licensing, product homologation, INMETRO or ANATEL certification.
- Legal advice or contract drafting — I work with the client’s own lawyers.
- Any guarantee of sales volume, distributor signature or market share.
- Warehousing, logistics operation, invoicing or receiving payment on your behalf.
Trade Show Sales Support
For exhibitors who need prepared, senior commercial representation at the stand, supported by product training, qualification criteria and a clear follow-up process.
Included
- Pre-event product briefing and training: your product line, positioning, key selling points and likely objections, studied before the event.
- An agreed qualification standard, so a real opportunity is distinguished from a visitor collecting samples.
- Commercial conversations at the stand in Portuguese and English, including demonstrations and objection handling.
- Structured notes on every relevant contact: company, role, interest, next step.
- A short debrief at the end of each event day.
- An executive report after the event, within the agreed timeframe.
Not included
- Mandarin interpretation. Portuguese is native, English is fluent, Spanish is intermediate — Mandarin is not offered, in any form.
- Booth design, construction, assembly, decoration or logistics of exhibition materials.
- Event registration, stand rental, exhibitor fees or freight of samples.
- Travel, accommodation and daily expenses, which are the client’s and are covered below.
- Any commitment on the number of leads or contracts generated.
Marketing Localization & Social Media
For companies whose global material is technically correct in Portuguese but does not sound like it was written for a Brazilian buyer.
Included
- Diagnosis of current communication: what your material says today to a Brazilian reader, and where it works against you.
- Adaptation of messages, product descriptions and commercial content into Brazilian Portuguese — cultural and commercial adaptation, not literal translation.
- Localization of profile and channel copy so the account reads as local.
- Monthly management of one agreed social media channel: content calendar, copy in Portuguese, up to 8 static posts, and a monthly report.
Not included
- Paid media budget, ad account management, or any spend on your behalf.
- Video production, photography, illustration or graphic design from scratch.
- Website development or e-commerce operation.
- Community management outside agreed hours, or crisis response at any hour.
- Any promise of reach, follower growth, engagement rate or search ranking.
Travel & Executive Support
For executives travelling to Brazil who need a local professional beside them — and for Brazilian clients travelling to China.
Included
- Accompaniment to meetings, customer visits, trade shows and domestic business travel within Brazil.
- Commercial and cultural context before and during each meeting: who you are meeting, how the conversation is likely to run, what is expected.
- Communication support in Portuguese and English throughout.
- Practical local support: itinerary sanity-checking, timing, local logistics coordination.
- Route and area planning informed by long-term familiarity with São Paulo and repeated business travel to Rio de Janeiro, Curitiba, Belo Horizonte, Florianópolis and Fortaleza, without replacing professional security services.
- Dining recommendations for Chinese preferences and Brazilian regional food, aligned with the schedule and business context.
- Support for Brazilian clients travelling to China, drawing on repeated first-hand travel there.
Not included
- Licensed tour guiding, tourism services or any activity requiring a tour guide licence.
- Visa applications, immigration advice or consular processes.
- Interpretation between Mandarin and Portuguese or English.
- Payment of your travel, accommodation, transport or meals.
- Driving the client, or responsibility for personal security.
Clear starting prices for a defined scope
Reference prices reviewed in September 2026. Every proposal confirms dates, deliverables, limits and exclusions before work begins.
Trade shows, meetings and travel
| Service | Price | Defined scope |
|---|---|---|
| Commercial preparation | US$350/project | Up to 4 hours of product briefing, market context, key selling points, sales script and objection preparation. |
| Trade show support — up to 4h | US$360/day | On-site commercial support for a half-day, with qualified-contact notes and a short debrief. |
| Trade show support — up to 8h | US$590/day | Full on-site commercial day: meetings, demonstrations, lead qualification, notes and debrief. |
| Trade show support — up to 10h | US$740/day | Extended event day with the same commercial scope and up to 10 hours on site. |
| Additional hour | US$95/hour | Only when agreed and when the contracted daily limit is exceeded. |
| Remote commercial meeting | US$160/session | One session of up to 90 minutes for alignment, customer meeting or negotiation support. |
| Business travel support in Brazil | US$600/day | Accompaniment for meetings, customer visits or domestic business travel in Brazil. |
| Business travel support in China | US$780/day | Support for Brazilian clients travelling to China, based on a pre-agreed business itinerary. |
| Travel-only day | 30% of daily rate | Applies when a day is used only for required travel, with no meetings or event work. |
Market entry, channels and after-sales
| Service | Starting price | Defined scope |
|---|---|---|
| Brazil market-entry diagnosis | from US$1,250 | Initial assessment of category, price positioning, channels, competitors and commercial priorities. |
| Initial channel mapping | from US$1,800 | Reasoned shortlist of relevant distributors, importers, retailers and strategic accounts. |
| Market Entry Sprint — up to 30 days | from US$3,000 | Delimited project with diagnosis, priorities, first approaches, meeting support and recommended next steps. |
| Commercial and product localization | US$85/hour · minimum 4h | Adaptation of commercial materials, product content and local requirements; certification execution is excluded. |
| After-sales diagnosis | from US$900 | Assessment of current local support flow, customer pain points, service levels and operational gaps. |
| After-sales structure plan | from US$2,400 | Recommended service model, SLA, partner profile, processes, responsibilities and rollout priorities. |
| Authorized service network implementation | from US$3,500 | Partner prospecting, evaluation and onboarding coordination; third-party fees and legal obligations are excluded. |
Marketing and ongoing local support
| Service | Price | Defined scope |
|---|---|---|
| Marketing content localization | US$85/hour · minimum 4h | Cultural and commercial adaptation of approved content to Brazilian Portuguese. |
| Local Presence — social media | US$690/month | One agreed channel, monthly calendar, Portuguese copy, up to 8 static posts and a report; design and media budget excluded. |
| Essential retainer | US$1,250/month | Up to 12 hours per month of commercial support, meetings and coordination. |
| Growth retainer | US$2,300/month | Up to 24 hours per month for broader commercial follow-up and channel development. |
| Expansion retainer | US$3,600/month | Up to 40 hours per month for sustained market-development support with agreed priorities. |
All prices are in US dollars and depend on availability. Travel, accommodation, transport, meals, event fees, paid media and third-party costs are not included. Approved expenses are prepaid or paid directly by the client.
Never included, in any service
These are outside the scope of everything above. If you need them, I can usually point you to someone who does them properly — but they are not part of any engagement here.
- Mandarin interpretation or translation in any service.
- Any guarantee of sales, revenue, distributor signature or market share.
- Legal, tax, accounting, customs or immigration services.
- Company formation, product certification or regulatory homologation.
- Financing your expenses and being reimbursed later.
- Exclusive representation of your company without a written agreement defining it.
Expenses and payment terms
- Travel, accommodation, transport, meals and event costs are the client’s, and are either paid directly by the client or advanced before the expense occurs.
- Travel and approved third-party expenses are prepaid or paid directly by the client. Receipts and supporting records are provided as agreed.
- Prices are reference values in US dollars and are confirmed in a written proposal before anything starts.
- Any change of scope during an engagement is agreed in writing before it is executed.
Let's discuss your project in Brazil
Tell me which of these is closest to your situation and I will send a written scope and a firm price.
I normally respond to business enquiries within one working day.